1. The four plans
Every plan includes the product page widget, the customer portal, selling plans & subscribe-and-save, and core analytics. Retention tools arrive at Starter — churn tools are the reason to pick Sublyra, not an upsell.
| Plan | Monthly | Usage fee | Subscribers | Adds |
|---|---|---|---|---|
| Launch Free |
$0 | 1.5% + 19¢/transaction | Up to 100 | The storefront basics — widget, portal, selling plans, core analytics |
| Starter | $29 | 1.0% + 19¢/transaction | Up to 500 | Smart retries & dunning, cancellation flows, win-back campaigns, bundles & build-a-box, 1:1 onboarding call |
| Growth | $79 | 0.75% + 19¢/transaction | Up to 2,000 | Loyalty rewards & store credit, referral program, cohort retention analytics, REST API access |
| Plus | $199 | 0.5% + 19¢/transaction | Unlimited | Priority support & 99.9% SLA, hands-on implementation, migration help |
All paid plans include a 30-day free trial. Launch is free forever — no trial needed, no monthly bill.
Where to manage your plan: Sublyra admin → Settings → Plan & billing. Full feature-by-feature comparison: sublyra.com/pricing.
2. How you're charged
Your Sublyra bill has two parts, both handled by Shopify's own billing — charges appear on your Shopify invoice, and you approve each new charge on Shopify's own screen:
- Platform fee — the flat monthly (or yearly) price of your plan.
- Usage fee — a percentage of subscription revenue processed, plus 19¢ per subscription transaction. Usage fees are capped monthly — $100 on Launch, $250 on Starter, $500 on Growth, $2,000 on Plus — so a great month never becomes a surprise bill.
Behind the scenes the flow is exactly what Shopify designed:
1 You pick a plan; the app calls Shopify's Billing API.
2 Shopify shows its own approval screen; you confirm there.
3 Shopify redirects back with the charge active and bills every 30 days (or yearly, if you chose that).
3. Monthly vs yearly
The Monthly / Yearly toggle on the Plan & billing page switches how you're billed:
- Yearly = 10 × monthly — two months free, a saving of about 17% (e.g. Starter yearly is $290 instead of $348).
- Usage fees are unaffected — they're per transaction on both cycles.
- Yearly bills through Shopify as an annual charge, approved the same way.
4. Add-ons
Don't need a full upgrade? Add individual features to any plan for $9.99–$19.99/mo each:
| Add-on | Price | Unlocks |
|---|---|---|
| Cancellation flows | $9.99/mo | Save offers and reasons when subscribers try to cancel |
| Smart retries & dunning | $9.99/mo | Retry schedules and card-update emails for failed renewals |
| Loyalty rewards | $14.99/mo | Streak rewards and store credit |
| API & webhooks | $19.99/mo | REST API keys, outbound webhooks, the Shopify Flow connector |
| White-glove migration | $149 one-time | Done-with-you import from your current subscription app |
- Each add-on is its own Shopify charge you approve once.
- Removing an add-on cancels its charge and locks the feature again.
- Add-ons already included in your plan are marked as covered — you never pay twice for the same capability. Upgrading to a plan that includes an add-on cancels that add-on's charge automatically.
5. Switching plans
1 Open Sublyra admin → Settings → Plan & billing.
2 Pick Monthly or Yearly, compare the per-store estimates, and click Switch to [plan].
3 Approve the new charge on Shopify's confirmation screen.
4 Shopify redirects back; the new plan activates and the old plan's charge is cancelled. Any add-ons now included in your new plan are cancelled too — the page tells you how many.
6. Cancelling
There is no cancellation fee and no notice period:
- Drop to Launch (free): switch to the Launch plan on the Plan & billing page. All live charges are cancelled; your subscriptions keep running on the free tier (up to 100 subscribers).
- Leave entirely: uninstalling the app from Shopify admin cancels every Sublyra charge through Shopify automatically.
Your subscribers' contracts are Shopify objects — they exist independently of your plan. Downgrading changes which Sublyra features you can use, not whether existing subscribers get billed.
7. FAQ
When does the 30-day trial start?
When you approve your first paid plan charge on Shopify's screen. Launch has no trial because it has no monthly fee.
What counts as a "subscription transaction"?
A successful subscription charge — the checkout order that starts a subscription and each renewal after it. One-time purchases aren't charged usage fees.
What happens if I outgrow my subscriber cap?
The Plan & billing page flags estimates that exceed a plan's cap, so you'll see it coming. Upgrade to the next tier — the per-store estimate shows whether the lower usage rate already makes it cheaper.
Do you take a cut of one-time sales?
No. Usage fees apply to subscription transactions only.
Related guides
- Pricing page — the public plan comparison
- Migration — moving subscribers in from another app
- General FAQ — features, the widget, integrations and more