1. The four tabs
Where to find it: Sublyra admin → Analytics in the main navigation. Every metric card on the Home page is also a shortcut here.
| Tab | What it shows |
|---|---|
| Overview | Key metrics for the selected range, a trend chart with a metric toggle (revenue / orders / average order value), and point-in-time retention metrics (MRR, save rate, payment recovery, churn rate). |
| Cohorts | Retention by signup month — how much of each cohort is still subscribed N months later. Growth plan and above. |
| Products | Revenue by product — your top subscription products with units sold. |
| Churn analysis | Why subscribers leave: cancel-flow answers with the save rate for each reason. |
2. Date ranges, grouping & comparison
The toolbar at the top of the page applies every change immediately:
- Date range — Last 30 days, Last 90 days, Last 12 months, Year to date, All time, or a Custom range with its own Apply button.
- Group by — bucket the trend chart Daily, Weekly or Monthly. A sensible default is picked from the range length if you don't choose.
- Compare to previous period — overlays the previous period on the trend chart and adds delta labels to the metric tiles.
3. The KPIs, defined
| Metric | Definition |
|---|---|
| Revenue | Subscription revenue in the selected range — checkout (first) orders plus recurring charges. |
| Orders | Subscription orders recorded in the range. |
| Average order value | Revenue divided by orders in the range. |
| New subscribers | Subscriptions started in the range (with churned-in-range count below). |
| Churn rate — period | Churned subscribers in the range as a share of subscribers at period start. |
| Recovered revenue | Revenue from orders whose first charge failed and a later retry succeeded — the money dunning won back. |
| MRR | The normalised monthly value of all currently active subscriptions. |
| Save rate | Share of cancellation attempts deflected by a save offer. |
| Payment recovery | Share of failed charges eventually recovered by smart retries. |
4. Reading the cohort table
1 Each row is a signup month, with its size — the subscribers who joined that month.
2 Each column (M0, M1, M2…) is months since signup. A cell shows the share of that cohort still subscribed then.
3 Cells are color-coded on a red-to-green scale — red toward 0% retained, green toward 100%. The bottom row is the size-weighted average across all cohorts, and hovering any cell gives the exact counts.
The Churn analysis tab complements this: cancel reasons with their deflection rate. A high save rate on a reason means your offer for it is working; a low one tells you which save offer to rethink.
5. Sample data & how to clear it
Evaluating Sublyra before you have real subscribers? The Analytics page can load a fictional sample dataset — subscribers and orders across the last 10 months — so every tab, chart and cohort is populated.
1 On an empty Analytics page, click Explore with sample data (it's also at the bottom of the page once you have real data).
2 While sample data is loaded, an amber "Sample data is on" banner stays visible, with the exact counts (customers, subscriptions, orders). It shows on every page where sample rows can surface — you always know when you're looking at fiction.
3 Done exploring? Click Remove sample data on the banner. One click, gone.
demo-seed in the activity log, so you can always tell them apart from the real thing.
6. FAQ
Why don't analytics match my Shopify reports exactly?
Sublyra reports on subscription activity from its webhook-fed mirror — Shopify's reports count your whole store. For subscription-only numbers, Sublyra's are the ones to trust.
Can I export these numbers?
Yes — Subscriptions, Orders, Customers and the audit log all export to CSV from their pages, and Settings → Data export offers CSV or Excel for contracts, customers, orders, analytics and the full audit log.
The Cohorts tab is locked. What do I need?
Cohort retention analytics is a Growth-plan feature (also included in Plus). See Plans & billing.
I cleared the sample data but still see old events in the log.
Clearing removes the sample customers, contracts, orders and their demo-seed audit entries together. Anything logged after that is real activity.
Related guides
- Plans & billing — plan availability for cohort analytics
- Smart retries — where recovered revenue comes from
- General FAQ — features, billing and more